Potch Perfect InfoWhy the Potch Perfect marketing project?
We have identified a current trend in the Potchefstroom market of people relocating to or investing in Potchefstroom for many different reasons. Potch truly is a City away from the bustle and clutter of the “Big City” – yet with all the important academic, cultural, medical, retail and sporting infrastructure, as well as small and big business opportunities that any larger city has to offer.
Why is Potch perfect?
General overview of Potchefstroom
Potchefstroom is known as the Gateway to the North West Province. Located on the N12 Treasure Route, Potchefstroom is about one hour’s drive from Johannesburg en route to Kimberley. About 20km outside of Potchefstroom, you’ll find the Vredefort Dome, the oldest and largest meteorite site on earth that received World Heritage Site status in 2005.Founded in 1838, Potchefstroom served as the first capital of the South African Republic. Today, Potchefstroom is aptly called “The City of Expertise”. It is home to four tertiary institutions (one of which is the newly merged North West University with a student body of approximately 34 000 students), over 70 pre-primary, primary and secondary schools (among which is Gymnasium High, ranked 5th nationally in 2007 in terms of academic excellence), numerous research bureaus and training centres, as well as a complete medical infrastructure.
Potchefstroom is also generally regarded as the North West Home of Sport – the provincial headquarters of 17 high profile sport disciplines. Potchefstroom boasts an astro hockey field, the Potchefstroom golf club, and nationally acclaimed cricket, rugby and soccer stadiums. Furthermore, the city is home to excellent training facilities and weather conditions allow for Potchefstroom to be recognized as a popular training venue for international athletes. Potchefstroom is host to the annual Aardklop Festival, while the historical Oak Avenue, which stretches for 6.48km, contributes to the picturesque atmosphere of Steve Biko Avenue in the Bult area – the student hub of Potchefstroom.On the 30th of April 2008, the brand new Mooirivier Mall opened its doors in Potchefstroom. This unique shopping centre consists of 110 shops and a new hotel. This is a capital investment of ±R600 000 000, providing more than a 1000 permanent jobs and boosting business confidence by capturing strong buying power from many neighbouring towns such as Carletonville, Ventersdorp, Parys, Vredefort, Klerksdorp, Fochville & Orkney.
Why should you invest in Potchefstroom?
Potchefstroom is a CITY without most of the negative factors associated with city life. Crime, especially connected with aggressive acts, is under control, traffic congestion is non-existent, children are safe in schools and most neighbourhoods and opportunities for their social, academic and athletic development are numerous.
Potchefstroom offer investors and residents:
- A stable and diversified economy
- A lucrative consumer market
- A competitive business platform
- Quality land and “value-for-money” properties
- World-class science and research facilities
- A superb educational hub
- Quality of life for families
- An environmentally safe and sound location
- A culturally dynamic population
- An excellent medical infrastructure
Aim and nature of the marketing project
The aim of this project is to create an ongoing awareness of the positive characteristics of Potchefstroom – the city of expertise - as a unique and desirable residential address, as well as an investor’s paradise with numerous lucrative business opportunities. Furthermore, this project aims to educate the community regarding social responsibility and the role of big business in the upliftment of the living standards of families living in Potchefstroom.
